Thanks, John Battelle.
None other than that bastion of media gravity, the New York Times, is helping us get out the word (registration req'd) that there is not reason to fear the new Web buzz. We're not going back to the bad, old bubble days. My co-worker handed me a printout (egad!) of the article and said, "hey, this basically lays out all that you've been talking about for months."
Legitimacy in the larger context is nice, but I'm happy to keep pushing the envelope of how people can use technology in an empowering way. Discovering new opportunities to simplify our day-to-day tasks while giving us more insight into our lives (both inside work and out) entertains me to no end.
Don't get me wrong, I'd not complain if our innovations were less of a struggle and people at my company were flocking to talk with me about how we could do great things together.
I find that over time many co-workers learn to trust my "way of thinking" and approach me to help them work through problems. Though not always right, I'm not afraid to try something new and see if it works. This mindset draws some people to me and pushes others away.
Oh, the "selling" still goes on for the latter group. Stay "on message." Morph the terms over time. Tease their context out of them and redefine the terms. Learn more about their problems and figure out what issue is really behind the decisions.
All-in-all, IA serves us right whether you apply it to the Web, to a document, or to a conversation. It's all about setting the context, kid.