Thursday, February 01, 2007

Organizations & The Conceptual Age

In A Whole New Mind, Dan Pink discusses the transformation of the worker from left-brain focus to a more balanced approach. He also discusses at length the transition from the "Information Age" to the "Conceptual Age." His arguments are interesting, but what about organizations? Won't they have to change as they become populated by people with different skills and approaches?

As I read the transcript of a discussion between Jesse James Garrett and Lou Carbone, I see where an answer to these questions might be forming:
When you look at the organizations of the past, [they were like] bus drivers driving buses along the prescribed route, [with a] certain number of stops to make and doing the same routine over and over again. And the customer really came along for the ride. Today, [when it comes to] doing business, the model is considerably more like taxis. We're not even sure what the customer needs until the customer communicates [it to us] and we can anticipate what they want. Then what we end up doing is snapping together a set of capabilities to deliver the experience that they want. And that's very, very different.
Excellent analogy, Lou. I really hope that at some point this transformation that can happen. The interim might be very painful.

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